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UBC Sports Foundation is a 501c3 tax exempt organization that is in the business of changing and shaping lives. We provide a unique approach in developing athletes, teams, sport businesses/organizations and sport programs in areas that cover academics, athletics, branding, business development, marketing, product strategy, generating revenue etc. The work we do at our Non-Profit Organization is aimed to inspire life long development!

We are committed to providing a learning experience that will benefit not our clients, but the ripple effects will carry out into developing the client in the long haul. This approach helps clients dive into discovering and creating their path to success.

Choose an organization that chooses you, and we choose you!

Our Story

UBC Sports Foundation was created by Unique Connor, a former student-athlete who is a first generation college graduate that had to figure her athletic recruitment journey out on her own. This foundation was originally created to help student-athletes and parents that need knowledge and assistance with the collegiate recruitment process. To ensure they have all the guidance, information and resources needed to make the right choices and create the path they want to achieve. 

Our main focus is still the development of the student-athlete, but we have expanded into the sport business development realm, to assist in every area of sports. 

Meet Our Founder

Unique B. Connor

Unique Connor, a lover for the business side of sports, has her bachelor’s degree in Sport Management, MBA in Sport Business and a certificate in Sport Industry Essentials. She transferred her competitive nature and passion for sports from the track into the business world, where she was able to combine her passion for sports and business development. With over 8+ years of experience developing athletes and businesses with a focus on academic and athletic enhancement, brand exposure, recruitment strategy, digital marketing, product strategy, registration growth, organization restructuring and streamlining processes. 

Unique has had consistent success in assisting athletes, teams, sport businesses and organizations in developing their businesses in the areas required. Every athlete and organization is unique and has different development needs. The UNIQUE Approach has made its mark in the industry and ready to grow it's client base. Let Unique uncover those needs and take your athlete or business to the next level.

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